Festive Season Survey Insights
Over 70% of consumers are opting for staycations this festive season, while those who are going away will travel domestically. Our loyal radio audience is waiting to hear from you
A first to market Cyber Monday Radio and Digital Media Auction in SA
Mediamark, together with its Media Brand Partners will be running a first of its kind “silent” auction on Cyber Monday – 30 November 2020. Charlie Wannell, Head of Marketing at …
Katerina Borovska: Why should brands keep advertising in a crisis? US/Europe trends
Want to know why you shouldn’t stop advertising in a recession? Read more here
Veritone Uplift Study
See the first annual Veritone
Uplift Study for 2020. It describes the effectiveness of broadcast
ad campaigns and the lift you see on your
website as a result of those campaigns.
Lockdown changes affects East Coast Radio consumer behaviour patterns
The changes in lockdown levels have resulted in positive shopping behaviour. Several restrictions in the travel, restaurant and leisure sectors have eased, which will no doubt result in an increase …
Mediamark Newsletter September 2020
Click here to download our newsletter today and stay in the know during lockdown!
Hearing is believing – how fostering a trusted news brand is critical in the time of fake news
The battle to be first often seems to overtake the battle to be correct in the fast-moving times we find ourselves in. We’re all bombarded with a myriad of articles …
Mediamark rallies against Gender-Based Violence
Donate Now Mediamark is taking a stand against gender-based violence in honour of Women’s Month 2020. MEDIAMARK WILL BE DONATING UP TO R10 000 TO MATCH OUR CLIENTS AND STAFF …
Kagiso Media Radio and Mediamark Join Forces with AdsWizz to Give Advertisers Unrivalled Access to Digital Audio Audiences
Kagiso Media Radio, together with its Media Sales House Mediamark, have announced that it has selected AdsWizz for the delivery of its Digital Audio Advertising products. Recently awarded ‘Best Overall Technology for Programmatic Trading’ from The DRUM in both the US and …
Radio still packs an emotional punch as part of the marketing mix
By Charlie Wannell, Head of Marketing, Mediamark We live in a media-saturated world, and the media we consume can affect our mood for better or for worse. As an advertiser …