ABOUT

CELEBRATING AUDIO, THE FASTEST GROWING MEDIUM

Audio is the fastest growing medium in the world. Consumers are hungry for audio content that is available wherever they are, whether it’s on the radio, podcast or streaming services. The growth of audio is expected to continue as technology and consumer behaviour continues to evolve.

At the forefront of this audacious audio movement stands radio, leading the charge and pushing boundaries like never before!

Radio has revolutionised the way we consume audio content, soaring to new heights and shaking up the status quo. It’s a bold and thrilling time for the audio medium, with new and exciting possibilities on the horizon.

Mediamark is the largest audio house in South Africa and our world class audio brands are at the cutting edge of what consumers want. Listeners are deeply engaged and highly responsive.

AGGREGATED MEDIAMARK AUDIO ECOSYSTEM

Source: IAB/Google Analytics – September 2023; BRC RAMS July 2022 – June 2023; SharpStream – September 2023; IONO – September 2023; FB/X/IG/YT  – 09 October 2023

LEARN MORE

WHY RADIO?

We asked some prominent SA Radio Gurus to tell us why radio is more relevant than ever

Uniting communities

Only radio inspires people to help and give – when they themselves are in need. It’s a medium with a conscious.

Answering marketing imperatives

Radio delivers what people want, in all their various need states, across an integrated ecosystem with trust and credibility.

Business <3 Listeners

Multi award winning business show host on Kaya Biz, Gugu Mfuphi, reflects on why the business community listens to radio.

Personal connector

Multi Award winning show host, Martin Bester: “Radio is a true pleasure in life – brought about through connecting to audiences one on one”.

Powerful Audio Imagery

Radio Presenters use imagery so potent - via music and words - that it glues communities together.

Radio Audiences are responsive and loyal with a high TSL

Radio is the only medium that drives “in the car with you”, resulting in audiences that are responsive and loyal – offering unquestionable results for marketers

Innovation multiplier

Radio adopts & integrates new technologies faster than any other medium. Innovation supports and compliments radio. It’s a perfect partner to technology driving foot fall and massive response.

Make your brand famous

Accident Angels is a trusted recognized name.

Building brands

“There is now a perception that this brand is huge and people want to know more by visiting our website”

CASE STUDIES

7 SUCCESS STORIES

from advertisers who used audio to drive ROI and create awareness.

Digital Audio in action

Ensuring KPI’s of conversion and tracking are met.

Creating brand distinction through tech

A campaign using power media brand Jacaranda FM and Shake ME – a digital audio mobile ad technology led to surprising results.

Trial for Digital Audio

Reaching your desired target market through Digital Audio in the affluent market through a brand awareness for ABSA Business Banking

The ultimate radio experience

It’s the experience that had everyone talking… brought alive by descriptive imagery and theatre of the mind that only radio can deliver... The chance to live like a king!

Driving innovation

A new product launch to build brand through disruptive radio

A live read well done

A live read executed well can make clients very happy!

Presenters are the ultimate influencers

Creating buzz and traffic in store is no problem for radio

DRIVING BEHAVIOR VIA CONTEXTUAL RELEVANCE

Using the power of official WMX video to break through the clutter to target audiences

IMPORTANCE OF RADIO

LEARN MORE

THE IMPORTANCE OF RADIO ON A LOCAL AND GLOBAL SCALE