Mediamark rallies against Gender-Based Violence
Donate Now Mediamark is taking a stand against gender-based violence in honour of Nelson Mandela Day and Women’s Month 2020.The media sales house has called on the industry to donate …
Presentation: Mediamark Listenership Patterns during lockdown
Mediamark has been running first-party data surveys to get a deeper understanding of how listenership patterns have changed during the different levels of lockdown. Key aspects of the survey were …
Kagiso Media Radio and Mediamark Join Forces with AdsWizz to Give Advertisers Unrivalled Access to Digital Audio Audiences
Kagiso Media Radio, together with its Media Sales House Mediamark, have announced that it has selected AdsWizz for the delivery of its Digital Audio Advertising products. Recently awarded ‘Best Overall Technology for Programmatic Trading’ from The DRUM in both the US and …
Edison Research Share Of Ear Update Shows Digital Device Listening Surpassing Traditional Devices
EDISON RESEARCH’s Share of Ear study from second quarter 2020 shows, for the first time since the survey began in 2014, the total daily share of time spent listening on …
How data-driven creativity can deliver a seamless customer experience
by Shaune Jordaan – 30 June 2020 https://themediaonline.co.za/2020/06/how-data-driven-creativity-can-deliver-a-seamless-customer-experience/ Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers have …