Veritone Uplift Study
See the first annual Veritone
Uplift Study for 2020. It describes the effectiveness of broadcast
ad campaigns and the lift you see on your
website as a result of those campaigns.
Mediamark Newsletter September 2020
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Women Shopping Survey – East Coast Radio
While the national lockdown has significantly impacted on consumer shopping habits, fashion is still important to the East Coast Radio female listener. The proliferation of online shopping during this period …
How data-driven creativity can deliver a seamless customer experience
by Shaune Jordaan – 30 June 2020 https://themediaonline.co.za/2020/06/how-data-driven-creativity-can-deliver-a-seamless-customer-experience/ Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers have …
Brand planning for a post-Covid world
by Neo Makhele https://retailingafrica.com/branding/brand-planning-for-a-post-covid-world/ This is what every South African brand should be doing right now to ensure they emerge from the COVID-19 crisis stronger than ever. The coronavirus outbreak …