The battle to be first often seems to overtake the battle to be correct in the fast-moving times we find ourselves in. We’re all bombarded with a myriad of articles …
by Shaune Jordaan – 30 June 2020 https://themediaonline.co.za/2020/06/how-data-driven-creativity-can-deliver-a-seamless-customer-experience/ Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers have …
by Neo Makhele https://retailingafrica.com/branding/brand-planning-for-a-post-covid-world/ This is what every South African brand should be doing right now to ensure they emerge from the COVID-19 crisis stronger than ever. The coronavirus outbreak …
https://www.mediaupdate.co.za/marketing/148803/five-steps-to-take-when-marrying-a-physical-and-digital-market-approach Five steps to take when marrying a physical and digital market approach 15 Jun 2020 13:30 It is clear that e-commerce and some form of hybrid retail (where online …
By Charlie Wannell, Head of Marketing, Mediamark We live in a media-saturated world, and the media we consume can affect our mood for better or for worse. As an advertiser …
