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Category: Egta

Covid-19 / Egta / ITKN / Lockdown / Mediamark

Katerina Borovska: Why should brands keep advertising in a crisis? US/Europe trends

Want to know why you shouldn’t stop advertising in a recession? Read more here

Best Practice 1
Egta / Radio

Radio advertising works! Best practice in radio effectiveness research from the French market.

http://www.egta.com/egta_bites/egta_bites_290_21022020/index.html Date: 21.02.2020 To evaluate the effectiveness and efficiency of radio as a medium and advertising channel as well as to demonstrate the strength of TF1’s Les Indés radio brands, …

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