Mediamark calls on industry role-players to donate R67
Mediamark is calling on industry role-players to donate R67 to help save a life. The call to action is in support of mental health awareness this Mandela Day. Mediamark has …
Survey reveals South African pet owners’ buying behaviour
South Africans love their furry friends and consider them to be important members of their family. According to data collected by SoundInsights, more than 90% of pet owners believe having …
Smile 90.4FM First-Party Data
Take a look at the survey outcomes that Smile 90.4FM received from listeners on their sentiment around 2021 and how they are feeling after a difficult 2020 and heading into …
Personal Care Insights by Jacaranda FM
Personal Care Insights by Jacaranda FM
Many Jacaranda FM listeners maintain their physical and mental well-being through exercise, and regularly looking after their skin and hair with quality beauty products and treatments
How data-driven creativity can deliver a seamless customer experience
by Shaune Jordaan – 30 June 2020 https://themediaonline.co.za/2020/06/how-data-driven-creativity-can-deliver-a-seamless-customer-experience/ Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers have …
Brand planning for a post-Covid world
by Neo Makhele https://retailingafrica.com/branding/brand-planning-for-a-post-covid-world/ This is what every South African brand should be doing right now to ensure they emerge from the COVID-19 crisis stronger than ever. The coronavirus outbreak …
Radio still packs an emotional punch as part of the marketing mix
By Charlie Wannell, Head of Marketing, Mediamark We live in a media-saturated world, and the media we consume can affect our mood for better or for worse. As an advertiser …