About Mediamark
Mediamark celebrates its 25th anniversary and is a proud employer of choice and solutions provider to the advertising and media industry.
Mediamark is a multi-channel sales house representing World Class audio and digital media brands who offer deep and engaged connections with their audiences. Mediamark connects advertisers with these audiences through relationships that matter, and solution driven results that count.
We are proudly South African and 100% owned by Kagiso Media. Kagiso Media’s heritage stems from one of the oldest black-led organisations namely Kagiso Trust whose aim, since inception, is to channel funds to uplift and empower disadvantaged communities. Today, Kagiso Media is wholly owned by Kagiso Tiso Holdings (KTH), a leading black owned South African investment company of which the Kagiso Trust owns a large equity stake.
Mediamark History
In 2010, in line with our plan to diversify and include digital properties in our portfolio, we rebranded Radmark, a company with a heritage of more than 15 years in radio sales, as Mediamark.
The idea of RadMark was conceived after SATRA, the South African Telecommunications Regulatory Authority, then Independent Broadcasting Authority (IBA), sold off the SABC radio stations late in 1996. NAIL (New Africa Investment Limited) had been awarded the license for Jacaranda fm and Kagiso Media the license for East Coast Radio and Radio Oranje. At this time, skills were scarce and primarily located within the ranks of the South African Broadcasting Corporation (SABC). In order to provide economies of scale and to ensure that available skills were efficiently utilized, NAIL and Kagiso Media decided to establish a Radio Sales House.
About Kagiso Media
Kagiso Media (KM) was established in 1997 by Kagiso Trust Investments to manage its media portfolio which at the time, included industry leaders in broadcast media, specialist publishing and exhibitions and events companies. KM’s heritage stems from one of the oldest black-led organisations namely Kagiso Trust whose aim, since inception, is to channel funds to uplift and empower disadvantaged communities. Today, KM is wholly-owned by Kagiso Tiso Holdings (KTH), a leading black owned South African investment company of which the Kagiso Trust owns a large equity stake.
About Kagiso Trust
Kagiso Trust (KT) was founded in 1985 during a period of intense struggle in South Africa. During this tumultuous time, we strongly opposed apartheid by providing support to development institutions and initiatives across a range of sectors. After 1994 we broadened our social vision through the establishment of Kagiso Trust Investments and for the next decade focused on uplifting our communities through targeted education and enterprise development programmes. In 2005, we secured our financial stability through a series of strategic investments and partnerships that strengthened and expanded our capacities to develop people and communities.