Consumer brands, such as our radio and online properties, use on-the-ground events and activations to engage and interact with their audiences. This is a vital part of any radio station or online property’s marketing mix. They ensure connectivity, brand immersion and a tangible experience for consumers. In turn it promotes trial for new listeners, as well as loyalty and increased time spent listening for current users.
Bringing your brand to life by capitalising on the above is a great way to cut through the clutter and use the power of our brands to target specific communities to experience your product on air and on the ground.
Mediamark offer a variety of events and activations from Health Walks to Lifestyle events and, via our Tiered Sponsorship Model, there are multiple entry points for all brands at all budget levels. All packages offer category exclusivity and integrate an on air strategy with on the ground activities so your association to our flagship events are amplified to the entire radio station audience.
Every campaign is tailor-made to suit your brand and marketing needs, while Mediamark will work closely with you and our stations to ensure that your specific objectives are met and tracked.
Here is a snapshot of our upcoming events. There are plenty more on the go, so please contact your Account Manager for more information or call 011 235 7600 or 021 529 4140.