GENERAL

• • Rates quoted exclude VAT.
  • Rate card effective from 1 July 2022.
  • This rate card is issued for the information of advertisers and advertising agencies and does not constitute an offer by Mediamark.
  • Confirmation of orders placed with Mediamark will be issued to verify the commercials booked. This will be deemed correct unless written notice contrary to such confirmation is received in writing within 2 working days after the confirmation has been issued.
  • Compensation for spots not flighted on a station or stations will be given in generic airtime. No credits will be passed. All compensation will be on ‘like for like’ basis.
  • Station and Mediamark liability for spots not flighted and/or incorrectly flighted is limited to the value of the spots not flighted and/or incorrectly flighted.
  • The advertiser or advertising practitioner indemnifies Mediamark and the stations represented by Mediamark for damages resulting from any advertisements placed on any station within the Mediamark portfolio.
  • The rates represented in this document are the sole rates applicable for the period and supersedes all previous rates. Note that Terrestrial Broadcasting Rates exclude Digital Audio, and vice versa.
  • This is a nett rate card and excludes any negotiated incentives and/or discounts.
  • Added Value is subject to availability at time of booking and broadcast.
  • Added Value is calculated based on the investment amount, excluding VAT and calculated on rate card rates.
  • Actual broadcast times may differ from scheduled time due to programming changes.
  • This rate card replaces existing booked order rates unless otherwise negotiated.
  • All rates quoted are in respect of 30 second commercials.
  • The rates for other durations are calculated as per the table on the rate card, and rounded up to the nearest Rand.
  • E&OE.
  • Scheduled advertising may playout up to 5 minutes outside of the scheduled time channel due to potential programming overruns.
  • Spots that are broadcast more than 5 minutes outside of the agreed schedule, will be compensated.

PREFERRED SPOTS AND LIVE READS

• • Preferred spots can be placed within the ad break or within the hour.

  • Preferred spots can only be placed in an ad break – not in programming time.
  • Spots cannot be given preferred positioning placement within an ad break.
  • Live Read Preferred spots will carry an additional surcharge.
  • Please contact your Portfolio Sales Executive for creative executions outside the above parameters.

RADIO MATERIAL REQUIREMENTS

• • The material deadline for advertising material is 3 working days prior to broadcast.
  • Material deadline on the Jacaranda FM split is 5 working days prior to broadcast.
  • Mediamark accepts material via e-mail, Adstream and MediaSend. We do not download material via WeTransfer or any FTP site. Acceptable format for advertising material:
  • a) Format: MPEG Layer 2 Bit Rate: 256kb/s Sample Rate: 44.1kHz No Padding No ID3 TAGS b) Format: WAV Stereo Bit Rate: 44.1kHz
  • MP3 is NOT an acceptable broadcasting format.
  • Mediamark reserves the right to levy a fee for recorded audio proof of broadcast requests. Acceptable Broadcast Language for Commercials
  • East Coast Radio: English only
  • Jacaranda FM: English and Afrikaans only
  • Kaya 959: English only CANCELLATION OF AIRTIME BOOKED
  • Cancellation must be submitted in writing to Mediamark no later than 28 days prior to broadcast, regardless of date of application.
  • Failure to do so will result in a 100% cancellation penalty. ANNUAL COMMITMENT INCENTIVES
  • All annual commitment incentives require the recipient’s written approval.
  • Should the client/agency not respond in writing within 10 working days of receipt of the incentive letter, it would be deemed accepted and implemented as proposed. FEATURE SPONSORSHIP TERMS
  • Consists of an Opening Billboard (OBB) and a generic spot.
  • All OBB’s allow for 10 words following the sponsor’s name.
  • Live Read commercials, as part of a feature sponsorship, will carry an additional surcharge.
  • Subject to availability at time of booking and broadcast.
  • Broadcast sequence differs according to individual station programming format, e.g. OBB, Feature, Generic spot.
  • Please contact your Portfolio Sales Executive for creative executions outside the above parameters.
  • Programming reserves the right to change the timing and format of a sponsorship.
  • Programming reserves the right to cancel certain sponsorships on Public Holidays.
  • Features on Jacaranda FM are only available on full footprint including Jacaranda Regional.
  • Rates exclude VAT, Standard Terms and Conditions apply.
  • E&OE.