Kaya FM
KAYA FM reflects the lives of the predominantly black, urban listener between the ages of 25 – 49 living in Gauteng with a 50% Female / 50% Male split. The station broadcasts both music and talk. Kaya FM broadcasts in English on the FM frequency signal 95 (Dot) 9, 24 hours a day, seven days a week. The current listenership stands at 701 000 Monday-Friday and 777 000 per average 7 days. The music format offers a diverse and soulful mix of adult contemporary music to smoother sounds like R&B, World Music and Soul and Jazz.
Kaya FM is a rich mix of music, news, sport and topic-driven features. The core Kaya listener is Afropolitan: a mature, sophisticated, socially conscious individual rooted in heritage. The Afropolitan is a progressive thought-leader who is self-determining, discerning, well-informed and a player in the global environment.
Ecosystem
CSI Initiatives
As a globally minded business, we are conscious of the responsibility we have in building our communities at grassroots level. This is something that we are achieving through our social responsibility programme Kaya Cares.
Kaya Cares
Established in 2008, Kaya Cares focuses on early childhood development – specifically education, health as well as information and communications technology. Some of our successful projects over the years include the Brave Winter Campaign which has touched 16 800 learners and 14 primary schools Kaya’s Melisizwe School Computer Project which has reached 7500 learners across 11 schools, and Walk this Way with Skhumba, where 600 learners have received wheelchairs to date.
Nelson Mandela Walk and Run
The 6.7KM Walk and Run is designed to celebrate and honour the values which Madiba lived by. Last year the initiative raised R250 000 towards the foundation.
Nelson Mandela Day 2020
The 18th July date has been etched into our consciousness as a Calendar day that marks our day of remembrance for the iconic, late President Nelson Mandela.
Each year, without fail, even against a hostile global pandemic, we reserve time from our busy schedules to remind ourselves of the values Madiba espoused.
Each year, Kaya FM staff visit schools around Johannesburg to refurbish libraries and assist in early childhood development programmes.
In addition, we join our partners at the Nelson Mandela Foundation to give necessary help to disadvantaged communities. This year’s distributions stretched from communities such as Witfontein, Mogopeng, Gwede Village and others.
As part of furthering Madiba’s values, Kaya FM assists in promoting the esteemed Annual Nelson Mandela Lecture.
This year, the lecture was aptly themed ‘Tackling the Inequality Pandemic: A New Social Contract for a New Era,’ delivered by United Nations Secretary-General António Guterres, from New York via a virtual livestream.
This was the first ever virtual Nelson Mandela lecture. A signifier of the times we live in. Make sure to stay tuned to Kaya FM 95.9 and on kayafm.co.za to stay in touch with our latest work as we do our part in developing a better and a just world.