Who we are


Kaya 959 has a past 7-day listenership of 722 000 listeners, predominantly Black. The core target market is urban, Black middle-class listeners between the ages of 25 and 49 in Gauteng. Kaya 959 offers a rich mix of music, news, sport and topic-driven features.

The Kaya 959 Listener

Kaya 959’s target market is a Code Switcher who possess a unique ability to move from one language to another within a single conversation, and from a township to a suburban experience with ease. Kaya provides a welcoming community where the audience can feel included.

Source: BRC RAMS AMPLIFY Apr – Aug ‘21

The Kaya 959 Ecosystem

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