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Privacy Policy

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INTRODUCTION

Mediamark (referred to as “The Company”, “we”, “us”, “our”) respect and acknowledge the importance of protecting your personal information.

Mediamark is a “responsible person” in terms of the South African Protection of Personal Information Act, 2013 (“POPIA”) and a “controller” in terms of the General Data Protection Regulation (“EU GDPR”) 2016/679 of the European Union in that it determines the purpose and the manner of processing of personal information.

[Mediamark] does not provide services intended for children and accordingly, we do not knowingly collect personal information relating to children. This Privacy Policy sets out how we will process your personal information in the ordinary course of conducting our business and applies to our website. Please ensure that you read this Privacy Policy together with any other notifications that we may forward to you when we are collecting or processing your personal information so that you are always fully informed of how and why we are using your personal information. This Privacy Policy supplements the other notices and is not intended to override them.

WHAT PERSONAL INFORMATION WE COLLECT

When you interact with us, you may provide us with personal information, or we may collect personal information from you by law or under terms of a contract we have with you. You can choose not to provide personal information when requested. However, without your requested personal information, we may not be able to provide or continue to provide you with the products or services offered by [Mediamark] or allow you full access to our websites. If you refuse, we may have to cancel a product or service you have with us, but we will notify you if this is the case. We will only collect, use, store and transfer the minimum personal information that we deem necessary to process for ordinary business purposes. Personal information we collect from you may include:

  • Personal Identifying Information (PII), i.e., your first names/s and surname, email address, phone number and other contact information.
  • Sensitive Personal Identifying Information (Sensitive PII), i.e., identity numbers, bank account numbers, passport information.
  • Company name.
  • Log-in and account information for authentication purposes and account access.
  • Your marketing preferences.
  • Demographic data such as your gender, age, country, and preferred language.
  • Data about how you and your PC or device interact with [Mediamark], including web pages you visit when you use our websites and device, connectivity, and configuration data.

If we link other data with your personal information as provided to us, we will treat that linked data as personal information.

HOW WE COLLECT PERSONAL INFORMATION

We may collect your personal information in a variety of ways when you interact with us, including when:

  • You engage us to provide our products and services.
  • You create an account with us.
  • We process orders and payment transactions.
  • We respond to your inquiries and requests.
  • As a result of communications between you and our representatives and or brands.
  • We obtain feedback from you about our products and services
  • We conduct our administrative and business functions.
  • You register for any of our events, workshops and/or seminars.
  • You subscribe to our mailing lists and newsletters.
  • We market our solutions and services to you.
  • You access and use our websites.
  • You apply for employment with us.

We may also collect your personal information from third party sources and third parties including public databases, business partners with whom we offer co-branded services or engage in joint marketing activities, and third parties that provide list enhancement or similar services, to the extent that this is permitted by applicable law.

As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal information by using cookies, server logs and other similar technologies. We may also receive technical data about you if you visit other websites employing our cookies.

PURPOSES FOR WHICH WE COLLECT AND USE PERSONAL INFORMATION

We will only use your personal information when we are permitted to do so by law. Most commonly we collect and use personal information to:

  • Send you communications.
  • Establish, manage, and maintain our business relationships.
  • Respond to inquiries and requests.
  • Develop, provide, and improve our services and products.
  • Inform you about our services and solutions.
  • Obtain your feedback on our services and solutions.
  • Provide you with a more personalised experience when you interact with us.
  • Conduct administrative and business functions.
  • Update our records and keep contact details up to date.
  • Enable you to effectively use, and to improve our websites.
  • Compile website usage statistics.
  • Enable you to subscribe to newsletters and mailing lists.
  • Enable you to register for [Mediamark] events, workshops, and seminars.
  • Recruit staff.
  • Assess the performance of our websites and to improve its operation.
  • Process and respond to privacy questions, concerns, and complaints.
  • Fulfil legal, regulatory, and contractual obligations.

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