The East Coast Radio and Clicks Summer Body Bootcamp

The East Coast Radio and Clicks Summer Body Bootcamp is all about getting your Summer body in check at an outdoor fitness bootcamp on 28 November at Chris Saunders Park, Umhlanga.

The event will be hosted by the vibrant co-host of the Drive Show, Stacey Norman. Stacey promises to bring in all the fun and excitement to this event.

Summer Body Bootcamp will host 180 fans with some of KZN’s best fitness instructors, from Zumba to heat, pump and kick boxing classes. Speak to your Mediamark account manager for 2021 sponsorship opportunities. All Covid-19 protocol will be adhered to at this year’s event.

2021 Sponsorship Opportunity:

Did you know?

Source: Lockdown Survey, (n=ECR:967/ Period =August 2020); TGI 2019C

East Coast Radio’s redefined line-up gives new meaning to the love of radio!

East Coast Radio is a brand that is as energetic as the people from the East Coast and its award-winning talent that have an equal zest for life. With an audience of over 1 million people, East Coast Radio is firmly entrenched as KZN's no.1 lifestyle influencer. As a leader in innovation, East Coast Radio's attractive ecosystem delivers inspired and compelling content across several channels; meeting consumer needs across every touchpoint.

Demographics

Black: 27%
White: 18%
Indian: 43%
Coloured: 12%

1 022 000 Listeners

53% Male Listeners

47% Female Listeners

497 000 Exclusive Listeners

Average Household Income: R23 658
(Exclusive Listeners)

50% of Exclusive Listeners are Employed

61% of Listeners in SEM 8-10

#1 amongst SEM 9 – 10 KZN listeners

Source:
BRC RAM (Apr’19 – Mar’20), TGISA, 2019A

Digital Ecosystem

ecr.co.za
Page views: 2 270 343
Unique Browsers: 897 618

333 031 followers

65 775 followers

ECR Live Streaming
395 877

504 233 followers

East Coast Gold
Live Streaming
69 952 sessions

Sources:
East Coast Radio Social Platforms (as of 4 August 2020)
Narratiive (July 2020)
Sharpstream Analytics (1 – 30 August 2020)

Building Communities for Good

East Coast Radio provides experiences that are memorable and compelling while contributing to the healthy thread of social and community cohesion in KZN.

#ECRGivesBack

An initiative aimed at assisting and businesses with advertising during COVID-19.

#ComeTogetherForMadiba

Using music to unite KZN for good.

KM Hunger Relief Fund

Giving back to KZN communities during the COVID-19 crisis.

Consumer Insights

Telecoms Insights

Consumer’s telecoms needs while working-from-home and how to tap into this audience.

Retail Shopping Insights

Consumer motivation, preferences, in-store and online shopping, shopping patterns and influences during Covid-19.

Women Fashion Insights

Uncovering East Coast Radio female listeners’ buying patterns and sentiments on women’s clothing.

Sources:
1st Party data conducted by East Coast Radio
Colony Live (Sample Size 5981 May 2020)
Colony Live (Sample Size 2327 June 2020)
Colony Live (Sample Size 357 Women July 2020)

Stacey & JSbu

Weekdays
16H00 - 19H00

Stacey & JSbu

Vibey, Relatable & Edgy

Two of KZN’s favourite voices have teamed up to make the drive home better than ever before.

Stacey Norman cemented her name in the radio industry after 4 successful years and growing the audiences on East Coast Radio in many different time slots.

JSbu, a prodigy of East Coast Radio has earned his stripes after 5 long years of being a desk controller and Early Breakfast Show host.

On-Air Products available for sponsorship

#BestBits

A weekly wrap up of the show edited into bite size moments from the week that was - including bloopers and funny off-mic moments. A chance also to push Social and Podcasts and highlights of show.

Music Association Game

Monday to Friday, Stacey and JSbu will lead 2 different KZN callers as they go head-to-head in our Music Association Game.

The Fixer ‘Fixing KZN - one drive at a time’

User (listener) generated feature. Listeners will share their stories which they would like resolutions or closure on with the presenters. KZN will weigh in their thoughts and if needed, the station will arrange a professional (i.e. a legal consultant or therapist) to assist via pre-record and podcast.

Click here for more features and commercial opportunities.

Darren, Keri & Sky

Weekdays
06H00 - 09H00

ECR Breakfast Team

Daily dose of get up & go.

Listeners
734 000

Average HHI
R18 727

65% SEM
8 - 10

East Coast Radio is proud to announce that the Breakfast Team has signed a long-term contract and will be on-air for the next 3 years.

East Coast Radio is proud to announce that the Breakfast Team has signed a long-term contract and will be on-air for the next 3 years.

Named best Breakfast Show at the Liberty Radio Awards in 2019, this show is fun informative and hyperlocal.

On-Air Products available for sponsorship

Keri’s Couch

This is a one-on-one interview feature where Keri interviews people of interest candidly. The feature is pre-recorded and divided into 2 parts that play in air and the full interview is used as a podcast.

5 Things you need to know as you wake up

Daily feature at 06:25 covering headline making stories that range from entertainment, sport, politics and interesting topics.

2020 Challenge

A ECR flagship competition. 2 contestants each get 20 seconds to provide answers to as many word clues as possible provided by the presenter. Contestant can win up to R20 000 every week.

Coronavirus Update

Daily feature at 08:10 where presenters each share a news story from around the world on Covid-19, to keep the listeners informed. The stories are sourced from credible information platforms both local and international.

Click here for more features and commercial opportunities.

Carol Ofori

Carol

Resilient, motivating & sassy

Weekdays
09H00 - 13H00

Vic Naidoo

Weekdays
13H00 - 16H00

Vic Naidoo

Fresh, inclusive & unapologetic

East Coast Radio has also refreshed its sound by introducing new voices.

Durban-born Vic Naidoo takes over lunch time as he rediscovers KZN as an adult this time.

Vic is a seasoned personality with warmth and a personal touch that are set to win over the hearts of KZN.

On-Air Products available for sponsorship

Doctor’s orders

In this feature we will have a doctor come in and answer the burning questions that people might have about a certain illness. From menopause to migraines we give you information that will help you separate fact from fiction.

Ask a parent

Every parent has those moments where they don’t know what to do, but we are here to help. Listeners share their parenting dilemmas and a parenting expert gives practical solutions on what the listener should do.

I am legend

Whatever happened to the guy who used to do the Yebo Gogo adverts or the man that played Papa G on Isidingo? On this feature we catch up with the stars of yesteryear: We find out what they're up to and they share stories from their past fame.

Money talks

Most people spend time thinking about money but hardly ever talk about it. In this feature we will bust the stigma of talking about money, from saving tips, advice on how to get out of debt to what you spent your first salary on, nothing is off the table.

Click here for more features and commercial opportunities.

Commercial Opportunities

ECR PM Giveaway

Quick Quiz

2020 Challenge

ECR Facebook Live

#Stay At Home Live

Let us amplify your advertising

Contact us for more information and so that we can customise to your needs.

Contact us at info@mediamark.co.za

Terms & Conditions

Please note that the above are proprietary ideas created by Mediamark and our radio stations (or the specific station e. g East Coast Radio). We kindly request that if you wish to use or share these ideas on/with another media-owner (other than Mediamark and our brands) that prior permission is sought in writing. Fees may apply.

*Standard Mediamark T&C’s apply to all ideas.

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