Smile 90.4FM

Smile 90.4FM is a young radio station with a contemporary sound – showing exponential growth since inception, consistently being Cape Town’s Fastest Growing Radio Station.

We are known for beng unashamedly positive, always showing empathy, and having loads of fun, both on-air and off-air.

Smile 90.4FM’s unique positive news format – Amplifying the Good News in the MotherCity – has received critical acclaim both locally and internationally. Our familiar, favourite, hit music format is Cape Town’s Best Mix of the 80s, 90s and Now. Our listeners are affluent, family-orientated and caring – with lots of disposable income.

Smile 90.4FM is continually changing lives by reaching out to those in need through our Smile-in-Action rescue initiatives.

Smile 90.4FM’s purpose is to put a smile on every listener’s face.

  • All 175 000 of our listeners are giving us the thumbs up:
  • They are loyal and engaging with 55% of listening exclusively to Smile 90.4FM
  • Our listeners, on average, listen for 1h14min per day
  • 44% engage with us on Facebook74% our listeners are in SEM 8 – 10 category
  • 53% English, 45% Afrikaans
  • 73% age 35+ years

~ Source: BRC RAMS Jan 2019 – Jun 2019 ~