Smile 90.4FM

Smile 90.4FM is a young radio station with a contemporary sound – showing exponential growth since inception, consistently being Cape Town’s Fastest Growing Radio Station.


Smile 90.4FM is known for being unashamedly positive, always showing empathy, and having loads of fun, both on-air
and off-air.

Smile 90.4FM’s unique positive news format – Amplifying the Good News in the Mother City – has received critical
acclaim both locally and internationally.

Our familiar, favourite, hit music format is Cape Town’s Best Mix of the 80s, 90s and Now.

Our listeners are affluent, family orientated and caring – with lots of disposable income.

Smile 90.4FM is continually changing lives by reaching out to those in need through our Smile-in-Action rescue

Smile 90.4FM’s purpose is to put a smile on every listener’s face.

All 200 000 of our listeners are clearly giving us the thumbs up:
• They are loyal and engaging with 62% of listening exclusively to Smile 90.4FM
• Our listeners, on average, listen for 1h48min per day
• 39% engage with us on Facebook
• 81% of our listeners are in the SEM 8–10 category
• 47% English, 50% Afrikaans
• 72% age 35+ years

~ Source: BRC RAM Jan’19 – Dec’19 ~