East Coast Radio – KZN’s no 1
East Coast Radio is an energetic, adult contemporary, lifestyle station, boasting an audience of 1,101 million listeners.
The station’s creative energy, fun-loving attitude, and often daring approach, make this adult contemporary station an innovative voice in KwaZulu-Natal, which is the second largest contributor to the national GDP with 15.8%, despite being the third smallest province in South Africa. Within this booming regional economy, East Coast Radio attracts 63% of the province’s wealthiest, LSM 7-10 listeners.
East Coast Radio listeners are family and lifestyle orientated, highly motivated and career driven. They are decision makers in the consumer buying process.
The station owns 8 of the biggest events in Durban and speaks directly to this upwardly mobile market.