East Coast Radio is KwaZulu-Natal’s leading English commercial radio station, boasting a loyal listenership of over 1 million people (Oct 2018 - March 2019 RAMS) and a brand as energetic and vibrant as the people from the East Coast of South Africa.
East Coast Radio prides itself in being KZN’s number one; for hit music, for inspiring content, for updated information and for memorable moments. This is clearly seen in the station’s award-winning on-air talent, inspired content (on and off-air), innovative multi-media solutions and a robust portfolio of attractive events speaking to its upwardly mobile market of both males and females in LSM 7-10, aged 25 to 49 years, across all racial groups.
East Coast Radio listeners are family and lifestyle orientated, highly motivated and career driven. They are decision makers in the consumer buying process.
Powered by innovation and creativity, East Coast Radio provides experiences that are memorable, entertaining and compelling while contributing to the healthy thread of social and community cohesion in KZN.