Why the social media giants are facing a popular uprising

A fellow digital advertising practitioner recently posted the following: “Facebook – the user pays no cash to use the service. The business requires billions to keep providing the user the service. The business needs to make revenue somehow. The business sells advertising. Your data (browsing DNA) is used to optimise the advertising process and increase value for advertisers. Fairly simple equation, I’d say. If you don’t want this to happen – disable your account. PS – brands use social listening tools daily to better understand sentiment. This is nothing new.”