Wayne Bischoff, with three decades of experience in advertising, media sales and marketing is taking the helm at Mediamark as its new CEO. He has the mandate of consolidating the company’s position as the country’s leading provider of integrated marketing solutions and continuing to drive the current strategy of building its digital capabilities and portfolio, while ensuring the company achieves the transformational goals of Kagiso Media.
Werner Lindemann has stepped down after being MD of Mediamark for the past 2 years to pursue an exciting opportunity in the international tech space. “Mediamark is a phenomenal company with incredible talent, brands and potential. It has been a very fulfilling journey and I believe that my successor is a worthy candidate to continue the Mediamark transformation”.
Bischoff was previously Chief Revenue Officer at Trudon. Before that he led Habari Media, the pioneering, multi award winning digital media house, where he served as MD for nearly four years. His 30 years of industry experience span Sub Saharan Africa and Europe and the full media landscape from print, TV and radio to out of home and digital.
Earlier on in his career, Bischoff held the position of sales and marketing director of what was then Radmark and Digitalmark , and now Mediamark. He brings to his position strong sales and leadership experience, as well as established relationships with key media, agencies and clients. Bischoff is also passionate about giving back to the industry and currently sits on the board of AMASA.
Says Andrew Manderstam, Chairman of Mediamark, “On behalf of Mediamarks’ shareholders Kagiso Media and Lagardère, we would like to thank Werner for his valuable contribution at Kagiso Media and Mediamark over the past 5 years and wish him well. We are also delighted to welcome Wayne back to Mediamark. Wane has a proven track record as a leader and innovator in our sector, as well as excellent insight into the trends currently disrupting the media and advertising world. What’s more, Wayne’s exposure to a wide range of media channels and platforms means he is well qualified to lead Mediamark’s continued growth as a multichannel sales house.”
Bischoff says” I am delighted and honoured to return to Mediamark after years spent sharpening my skills in leadership, digital and multi-platform marketing. I will draw on my experience to work with the exceptional people and brands at Mediamark to take this company to new heights “