Mediamark is 21 this year and it is a time of reflection for the company as they look back at how far they have come and forward to where they are going.
Born as Radmark in 1997 the organisation became known as the experts in radio and has honed this craft over time. The company adapted and grew as technology and the media space changed, creating a desire to spread its’ wings and offer more to advertisers. Radmark rebranded to Mediamark in 2013 expanding its offerings to Events, Digital and TV. From a staff compliment of 8, Radmark (as it was then known) now have representation in Johannesburg, Cape Town and Durban with over 150 staff members.
Over the latter part of the 21 years the organisational transformation at Mediamark has also been expanded, as they have had to evolve and stay relevant by:
1) Bringing on various new platforms
2) Staying ahead of the trend curve consistently
3) Becoming a truly integrated media solution sales house; and in parallel, cultivating a culture of inclusivity.
Werner Lindemann MD of Mediamark reflects: “In line with the evolving media landscape and a demand for a multi-channel solution as opposed to silo offerings, we are embracing a new approach. It is no longer about selling media platforms, but more about addressing the marketing objective of our clients and matching it to our media platforms to deliver consumers that these advertisers desire.” says Lindemann.
Cindy Diamond a founder member of Mediamark and Group Sales Director says “Partnerships are key to the strategic success of Mediamark both past and future. We rely on exceptional partnerships not only with the brands we represent but also with the agencies and advertisers who entrust us with their ad spend. Over the years we have always aimed to provide advertisers with excellent customer service and media offerings that drive and amplify advertiser campaigns – it’s no different 21 years on, except that we can now offer a more integrated and sophisticated solution for our clients.”
From an industry perspective, Mediamark is still intent on, and committed to developing and advancing agencies knowledge of the latest developments and changes in the industry through their In the KNOW NOW programme that offers free courses to the industry on the different segments of the media landscape to better equip them to provide their customers with educated insights into the ever morphing media opportunities.
“This is just the beginning of the next 21 years as we continue to evolve and focus on automation and digitisation of processes, broadening our portfolio, expanding our capabilities to help our clients make data-driven decisions, and enhance our reputation as employer of choice in the industry. We want to thank all our staff, valued agencies, clients and the phenomenal brands that have entrusted us over the years” concludes Lindemann.