Mediamark Newsletter September 2020
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Insights
Hearing is believing – how fostering a trusted news brand is critical in the time of fake news
The battle to be first often seems to overtake the battle to be correct in the fast-moving times we find ourselves in. We’re all bombarded with a myriad of articles …
Women Shopping Survey – East Coast Radio
While the national lockdown has significantly impacted on consumer shopping habits, fashion is still important to the East Coast Radio female listener. The proliferation of online shopping during this period …
Edison Research Share Of Ear Update Shows Digital Device Listening Surpassing Traditional Devices
EDISON RESEARCH’s Share of Ear study from second quarter 2020 shows, for the first time since the survey began in 2014, the total daily share of time spent listening on …
Mediamark rallies against Gender-Based Violence
Donate Now Mediamark is taking a stand against gender-based violence in honour of Women’s Month 2020. MEDIAMARK WILL BE DONATING UP TO R10 000 TO MATCH OUR CLIENTS AND STAFF …
How data-driven creativity can deliver a seamless customer experience
by Shaune Jordaan – 30 June 2020 https://themediaonline.co.za/2020/06/how-data-driven-creativity-can-deliver-a-seamless-customer-experience/ Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers have …
Brand planning for a post-Covid world
by Neo Makhele https://retailingafrica.com/branding/brand-planning-for-a-post-covid-world/ This is what every South African brand should be doing right now to ensure they emerge from the COVID-19 crisis stronger than ever. The coronavirus outbreak …
Radio advertising works! Best practice in radio effectiveness research from the French market.
http://www.egta.com/egta_bites/egta_bites_290_21022020/index.html Date: 21.02.2020 To evaluate the effectiveness and efficiency of radio as a medium and advertising channel as well as to demonstrate the strength of TF1’s Les Indés radio brands, …
Marketing telecoms products: From luxury products to work-from-home essentials.
The COVID-19 pandemic has resulted in scores of people working from home. The telecoms sector is well positioned to address increasingly important factors to our audience. These factors are highlighted …
Five steps to take when marrying a physical and digital market approach
https://www.mediaupdate.co.za/marketing/148803/five-steps-to-take-when-marrying-a-physical-and-digital-market-approach Five steps to take when marrying a physical and digital market approach 15 Jun 2020 13:30 It is clear that e-commerce and some form of hybrid retail (where online …