The battle to be first often seems to overtake the battle to be correct in the fast-moving times we find ourselves in. We’re all bombarded with a myriad of articles …
While the national lockdown has significantly impacted on consumer shopping habits, fashion is still important to the East Coast Radio female listener. The proliferation of online shopping during this period …
EDISON RESEARCH’s Share of Ear study from second quarter 2020 shows, for the first time since the survey began in 2014, the total daily share of time spent listening on …
Donate Now Mediamark is taking a stand against gender-based violence in honour of Women’s Month 2020. MEDIAMARK WILL BE DONATING UP TO R10 000 TO MATCH OUR CLIENTS AND STAFF …
by Shaune Jordaan – 30 June 2020 https://themediaonline.co.za/2020/06/how-data-driven-creativity-can-deliver-a-seamless-customer-experience/ Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers have …
by Neo Makhele https://retailingafrica.com/branding/brand-planning-for-a-post-covid-world/ This is what every South African brand should be doing right now to ensure they emerge from the COVID-19 crisis stronger than ever. The coronavirus outbreak …
http://www.egta.com/egta_bites/egta_bites_290_21022020/index.html Date: 21.02.2020 To evaluate the effectiveness and efficiency of radio as a medium and advertising channel as well as to demonstrate the strength of TF1’s Les Indés radio brands, …
The COVID-19 pandemic has resulted in scores of people working from home. The telecoms sector is well positioned to address increasingly important factors to our audience. These factors are highlighted …
https://www.mediaupdate.co.za/marketing/148803/five-steps-to-take-when-marrying-a-physical-and-digital-market-approach Five steps to take when marrying a physical and digital market approach 15 Jun 2020 13:30 It is clear that e-commerce and some form of hybrid retail (where online …
Mediamark has been running first-party data surveys to get a deeper understanding of how listenership patterns have changed during the different levels of lockdown. Key aspects of the survey were …
