The South African
The South African is a digital-only publication, which makes it the most powerful digital-first content platform, with the largest and most engaged online audiences of South Africans living at home and abroad, attracting around 4.9 million unique readers and garners some 13 million page views per month. 70% mobile readers enable thesouthafrican.com to take a different approach to publishing. It also means thinking ahead. The biggest traffic comes from search results. This means that readers’ intent are met with the right information on thesouthafrican.com. Its direct traffic is second biggest, which means people specifically look to thesouthafrican.com for news and information – making them loyal and content audience. Digital content is optimised for social media, allowing for high engagement and CTR.