Bringing the world of digital and radio together

Generate more effective and engaging campaigns with the most engaged digital radio audiences across multiple platforms with digital measurement and targeting abilities.

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It is an umbrella term referencing ads that are served into Live, On-Demand, or Podcast content. Audio ads are non-skippable, brand safe and are measurement and targeting enabled.

Why choose Digital Audio?


Digital Audio Ecosystem


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Why advertise with Mediamark’s Audio Advertising?


Reach your target audience on any device, in any environment.

Audio ads are served between songs, during listening sessions and ensures your brand achieves 100% SOV.

Choose a clickable companion display unit which will allow you to extend your campaign visually and drive users to a new URL destination.

Reach Connect with radio fans for two of the largest regional radio stations in South Africa with the biggest combined digital footprint.

Mediamark's Audio Offering


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leveraging the strength of radio

Advertisers can now tap into the power of radio with all the advantages that digital offers. With evolving technology, listeners are leaning into the audio landscape across all platforms, with mass and niche targeted content available across devices with a simple touch of a button, a turn of a dial or an audible cue.

Minimise wastage with accurate targeting

Advertising with Adswizz


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Incredible brands offering
engaged digital audiences


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Accessing Radio Live Streaming


Live Streaming Audio can be accessed in two ways across the Jacaranda FM and East Coast Radio Sites

Either play directly off the Jacaranda Home Page or open up the player.

In the case of East Coast Radio, play ECR or East Coast Gold directly off the ECR Home Page or open up the player.

Audio Live Streaming – Advertising


Advertisements:

  • Jacaranda FM & ECR:
    • 30 Second pre Roll
    • Standard Radio Programming with Digitally Replaced Advertisements
  • ECR Gold
    • As Above
    • Live Reads
    • Powerspots
  • Available Programatically accessible by most DSP’s including DV360

Targeting Capabilities:

  • Geographic
  • Day Part
  • Devices
  • Contextual
  • Weather
  • Frequency
  • Behavioural Profiles (DMP Driven)

Ad Execution:
Best Practice and Conversion


Short & Concise 15 Seconds

Introduce the Brand

Up Front, Clear Call to Action

Inspire a Specific Action

Always use Music

Clear Solo Voice, No Sound Effects

Create Urgency

Companion Ads

Retarget

Radio Live Streaming Devices


Desktop

Smart TV

Smart Speakers

Smartphone and Mobile App

Internet radio

Our Brands


Let us amplify your advertising

Contact us to see our launch radio + live streaming deals. Hurry, limited packages available.

Contact us at [email protected]

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