MeMe, a premier media channel and content solution, geotags and enriches existing mobile messages based on subscriber location, allowing subscribers to access content and engage with new services. MeMe supports all phone generations (basic, through feature, to smartphones), reaching subscribers in otherwise inaccessible areas. Text messages of up to 160 characters are attached to Dynamic Tariffing™ USSD notification messages. Subscribers select content from inspirational, celebrity, sports, news, promotional marketing and interactive games. MeMe focuses on mobile engagement, incorporating gamification and content strategies to create extended, emotional customer engagements. MeMe is measurable, offering real-time tracking, revenue insights and account/campaign status reports.