Articles

The Audio Megatrend

The world – including, finally, South African broadcasters – is turning to audio, opening a wealth of opportunities for innovative advertisers. Audio is the fasted growing medium in the world, …

Radio – the ‘greenest’ choice

Sustainability is a topic increasingly on everyone’s lips. As a passion for the need for change in favour of the planet’s future grows stronger among consumers, there will be more …

Building culture out of discontent

Wayne Bischoff, Mediamark CEO Culture is a shared ethos of an organisation; it is the glue that holds a business together. It is this intangible ‘thing’ that attracts prospective employees …