Latest News

Wayne Bischoff returns to Mediamark as its new CEO 

Wayne Bischoff, with three decades of experience in advertising, media sales and marketing is taking the helm at Mediamark as its new CEO. He has the mandate of consolidating the company’s position as the country’s leading provider of integrated marketing solutions and continuing to drive the current strategy of building its digital capabilities and portfolio,… Read more »

Mediamark – 21 years young

Mediamark is 21 this year and it is a time of reflection for the company as they look back at how far they have come and forward to where they are going. Born as Radmark in 1997 the organisation became known as the experts in radio and has honed this craft over time. The company… Read more »

The art of integration

The average South African consumer believes media has become fragmented and is seeing an increasing pressure and intrusiveness of adverts. This is according to Monique Claassen, Client Service Director, Media & Digital at Kantar MillwardBrown, who shared insights into its latest AdReaction research findings during Mediamark’s quarterly expert speaker breakfast. “Compared to three years ago,… Read more »

Entertainment channel TCM rebrands to TNT Africa!

Today, 21 September 2018, TCM – Powered by Movies, will reveal its slick new look which promises to be an immersive experience, providing creative and relevant programming specially tailored for African fans. TNT is the culmination of TCM’s move to refresh its brand image and adapt its brand positioning: the channel moved away from its… Read more »

Help Keep Our Girls In School

What do you miss the most about school? Well, Due to poverty or limited access to sanitary towels, a lot of South African girls miss school the most! Mediamark has answered the call of the Nelson Mandela Foundation and partnered with Mimi Women to collect and distribute sanitary towels to various schools around South Africa… Read more »

Cartoon Network & Boomerang lead the pack in Sunday Times Generation Next 2018 Survey

With a sample of more than 12 000 youths around the country, across 74 categories, the survey is considered a leading barometer of what appeals to South Africa’s kids, teens and young adults, and really allows brands to understand where they are at the in the minds of SA’s youth in this highty competitive market…. Read more »

Cartoon Network & Boomerang lead the pack in Sunday Times Generation Next Survey!

Turner’s kids’ channels have achieved best performance yet in 2018’s annual youth brand preference and consumer behaviour survey.   [Johannesburg, SA]: South Africa’s youth are becoming more discerning by the day; they know what they like, how they like it and when they like it – according to the Sunday Times Generation Next 2018 Survey…. Read more »

Why the media and marketing industries must move to SEMs

For decades, the media and marketing industry has used LSMs; now the SEM system has been devised. If media and marketers are going to adopt this new socio-economic measurement (SEM) system, they need to understand why they are an improvement on LSMs, says recently appointed head of market intelligence at Mediamark, Itumeleng Lethoko.

Why the social media giants are facing a popular uprising

A fellow digital advertising practitioner recently posted the following: “Facebook – the user pays no cash to use the service. The business requires billions to keep providing the user the service. The business needs to make revenue somehow. The business sells advertising. Your data (browsing DNA) is used to optimise the advertising process and increase… Read more »

Mediamark and Gumtree Media partner to bring powerhouse advertising offering to SA

Online classifieds site Gumtree Media, recently announced as the most trafficked site in SA, according to Effective Measure and Mediamark, specialist media sales solution company across radio, digital, events and TV media channels are teaming up to offer advertisers a unique service. According to Gumtree Media Head of Advertising, Warren Ravinsky, the site is uniquely… Read more »