Werner Lindemann to lead Mediamark’s continued transformation

Werner Lindemann has taken the post of Managing Director at Mediamark, with the mandate of leading its strategy as provider of integrated marketing solutions for the company’s media partners and advertisers. Lindemann moves to his new role from Kagiso Media, where he has held the position of Group Commercial Director since 2013.

He brings a wealth of commercial and business development experience to this role, having served in a range of management and sales positons across Europe, the Middle East and Africa. Prior to joining Kagiso Media, Lindemann served as managing director at Datacentrix and before that, as Vice President: Sales for IBM in Sub-Saharan Africa.

Lindemann holds a BSc Eng. (Industrial), a MSc Eng. (cum laude) and an MBA. He replaces Talib Sadik, who has left to pursue a business opportunity outside the media industry. “I worked closely with the Mediamark team in my role at Kagiso Media, and I’m excited to have the opportunity to lead this amazing business,” says Lindemann.

Andrew Manderstam, Chairman of Mediamark and representative of Mediamark’s international partner, Lagardère, welcomes the appointment: “Werner is passionate about multiplatform media and has an outstanding track record in sales.”

Werner concludes: “As South Africa’s leading, integrated, multichannel media sales house, Mediamark continues its journey to create a converged sales capability that can help customers to leverage mobile, video and content marketing in combination with its exceptional traditional platforms. I am excited by the brands that Mediamark represents and look forward to working with the team to transform Mediamark into a ‘digital first‘ company.”