Mediamark aims to put the SA media and marketing industry “In the KNOW”


Mediamark has launched a new skills development and knowledge sharing initiative called In the KNOW NOW, with the aim of keeping marketers and media planning professionals at the forefront of the latest industry trends whilst upskilling young media practitioners.

“The media industry is going through an era of rapid change as digital technologies reshape the landscape and change consumer behaviour,” says Werner Lindemann, Managing Director of Mediamark. “Today’s leading brands are thinking about their marketing and advertising in a more integrated and holistic manner, and data and technology are more important than ever.

Using our rich history of leading the education space and also with a desire to share our learnings, Mediamark wants to help ramp up understanding of the relevance of traditional media and how digital dovetails to amplify reach and impact.

Young media planners face the daunting challenge of coming to grips with a complex landscape and seasoned strategists struggle to stay current with the latest technologies and developments. Our aim is to help them navigate this shifting terrain so that they can help their clients get the best possible ROI from their multichannel, media investments.”

The In the KNOW NOW platform will offer a combination of physical day programmes and web based learning. These will be aimed at developing media knowledge and skills among junior planners as well as the experienced media practitioner who wants to be In the KNOW. Radio and its relationship to other media types will kick start this exciting offering.

Lindemann concludes: “This project forms part of Mediamark’s ongoing commitment to working with industry partners to educate the market. Our objective is to challenge, energise and inspire.”

Course and registration information to follow soon. Email us at info@intheknownow,co,za if you want to be the first in the know