Home of the Afropolitan
KAYA FM 95.9 reflects the lives of the predominantly black, urban listener between the ages of 25 — 49 living in Gauteng. The average weekly listenership is 931 000. KAYA FM 95.9 is a rich mix of music, news, sport and topic driven focus. Kaya FM broadcasts in Gauteng.
KAYA FM 95.9 represents the Afropolitan listener who is a discerning individual, has a fair understanding of their roots and therefore a balanced perspective of their future. The Afropolitan has a global view, with a local (South African) perspective.
The Station’s purpose is to provide suitable content and interaction to a market that enjoys little authentic representation of who they really are.
KAYA FM 95.9 recognises that family is important to their listeners and as a brand we understand the modern day family and cater to their needs from a communication and content perspective.