Home of the Afropolitan
KAYA FM 95.9 reflects the lives of the predominantly black, urban listener between the ages of 25 — 49 living in Gauteng. The average listenership is at 1.6 million per average 7 days. KAYA FM 95.9 is a rich mix of music, news, sport and topic driven focus. Kaya FM broadcasts in Gauteng.
Kaya FM represents the Afropolitan listener who is a discerning individual who has a fair understanding of their rooting and therefore a balanced perspective of their future. The Afropolitan has a global view however, with a local (South African) perspective.
The Station’s purpose is to provide much needed content and interaction to a market that enjoys little authentic representation of who they really are.
Kaya FM recognises that family is important to their listeners and as a brand we understand the modern day family and cater to their needs from a communication and content perspective.