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Marketers in Africa should leverage mobile as amplifier By Werner Lindemann, MD of Mediamark

African consumers are spending more time and more time on their mobile screens as their adoption of social media, mobile commerce and mobile video accelerates. The result is that mobile is rapidly outpacing traditional channels such as television and print as the medium of choice for accessing information and entertainment. Given the mobile phone’s central… Read more »




Mediamark appointed as a Vodacom Strategic Sales Channel Partner

Vodacom ‘On the Line’ has announced Mediamark as a Strategic Sales Channel Partner representing its Mobile and App channels, including SMS; Please Call Me’s; MMS; Video and a wide range of other exciting Vodacom advertising products. South Africa truly is a mobile nation, boasting over 80 Million mobile connections and approximately 150% penetration into the… Read more »




Off The Beat ‘n Track!

Off The Beat ‘n Track was a massively successful event Presented by Jacaranda and Tracker on Saturday, 8 April 2017. Close to 5000 people, more than 2000 of which were riders, flocked to Irene, Pretoria for the first ever Off the Beat ‘n Track. We have attached a few of the highlights of the event…. Read more »




Is your brand ready for the 30 hour media day

The world of media is changing at a rapid pace as consumers’ attention is fragmented across multiple channels and devices. This is not a new trend – people have been talking about it for 15 years or more – but it is accelerating as screen usage on mobile devices takes up more and more of… Read more »




Radio is more important than ever in the mix

The full year release of the new BRC RAM data will confirm that radio is more important than ever in the mix Lerlynn Latief, Head of Media & Market Intelligence at Mediamark, says the time has come for a reassessment of the value of radio in the marketing mix. The Broadcast Research Council of South… Read more »




Mediamark aims to put the SA media and marketing industry “In the KNOW”

MEDIAMARK LAUNCHES IN THE KNOW NOW Mediamark has launched a new skills development and knowledge sharing initiative called In the KNOW NOW, with the aim of keeping marketers and media planning professionals at the forefront of the latest industry trends whilst upskilling young media practitioners. “The media industry is going through an era of rapid… Read more »




2017 will be the year of AR, video and mobile commerce By Werner Lindemann, Managing Director at Mediamark

From fake news shaping world affairs to the planet’s short-lived love affair with the Pokemon Go augmented reality game, 2016 was a turbulent, exciting year for digital media and marketing. Looking ahead to 2017, we can expect to see as much change and innovation in the global and South African ad and media landscapes. Here… Read more »




Werner Lindemann to lead Mediamark’s continued transformation

Werner Lindemann has taken the post of Managing Director at Mediamark, with the mandate of leading its strategy as provider of integrated marketing solutions for the company’s media partners and advertisers. Lindemann moves to his new role from Kagiso Media, where he has held the position of Group Commercial Director since 2013. He brings a… Read more »




Mediamark’s peek at new BRC RAM data indicates that radio is more pervasive and engaging than ever before

Mediamark welcomes the first release of the Broadcast Research Council of South Africa’s Radio Audience Measurement (BRC RAM) data on 25 August 2016. “As the commercial representative for a broad range of radio audiences we are optimistic that the new BRC RAM survey will facilitate a better understanding of the real value of radio and… Read more »




Mediamark captures media agencies’ attention with ransom campaign

Mediamark injected some fun back into agency life with its recent #MMRansom campaign, which aimed to show how some creative thinking can make all the difference in the world when budgets are tight and marketers are under pressure to perform. Employees at Johannesburg and Cape Town media agencies arrived at their offices on 7 June… Read more »




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