MEDIAMARK NEWS

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The secret of radio’s success: its old strengths remain, but it evolves with the times

Now that we live in a world of Netflix, Spotify and smartphones, people often ask why radio still has such strong staying power as a mass medium and as a channel for advertising. Whereas other traditional media such as print are struggling, radio remains resilient and has a reach into the mass market with which… Read more »




In the here and now: Why radio is key in the media mix

Radio is the true all-the-time and on-the-go medium of choice for South African consumers from all walks of life. With its ability to generate frequency of exposure for advertisers as well as deep engagement, radio remains an essential part of the marketing mix.  Here are some reasons no brand can afford to ignore the benefits… Read more »




People do not listen to radio ads, they listen to what interests them… sometimes it’s a radio ad

In my last column I referred to Julia Raphaely’s comment on how much magazines in South Africa have suffered without an industry body. In the UK, for example, Magnetic extols the benefits of magazines to marketing and communication professionals while on the broadcasting front, Thinkbox promotes the case for commercial TV and RadioCentre champions radio…. Read more »




Four reasons that digital sponsorships provide exceptional return on investment for South African brands

South African organisations are upping their investment in digital advertising, with the total value of Internet advertising growing 16.5 % to R5.14 billion in 2017 according to PwC’s  Entertainment and Media Outlook: 2018 – 2022. As they increase their spending on digital, the question of how to improve return on investment from this channel is… Read more »




Kagiso Media acquires 100% of Jacaranda FM and Mediamark

Kagiso Media has reached an agreement to purchase the remaining shares held by Lagardère Active Radio International (LARI) in its flagship radio business Jacaranda FM, and multi-media sales house Mediamark. The deal will see Kagiso Media acquire an additional 20% of Jacaranda FM immediately, with the 49% of Mediamark currently held by LARI transferred to… Read more »




GMA moment and My School Rocks with Breakfast with Martin Bester




Mediamark forges partnership with d6 group

Integrated, multichannel media sales house, Mediamark, has added the d6 School Communicator to the list of digital media properties it represents. The d6 School Communicator is a high impact, high visibility communication platform used by a growing list of South African schools to inform and interact with parents. The d6 School Communicator offers a unique… Read more »




Wayne Bischoff returns to Mediamark as its new CEO 

Wayne Bischoff, with three decades of experience in advertising, media sales and marketing is taking the helm at Mediamark as its new CEO. He has the mandate of consolidating the company’s position as the country’s leading provider of integrated marketing solutions and continuing to drive the current strategy of building its digital capabilities and portfolio,… Read more »




Mediamark – 21 years young

Mediamark is 21 this year and it is a time of reflection for the company as they look back at how far they have come and forward to where they are going. Born as Radmark in 1997 the organisation became known as the experts in radio and has honed this craft over time. The company… Read more »




The art of integration

The average South African consumer believes media has become fragmented and is seeing an increasing pressure and intrusiveness of adverts. This is according to Monique Claassen, Client Service Director, Media & Digital at Kantar MillwardBrown, who shared insights into its latest AdReaction research findings during Mediamark’s quarterly expert speaker breakfast. “Compared to three years ago,… Read more »




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