Entertainment channel TCM rebrands to TNT Africa!
Today, 21 September 2018, TCM – Powered by Movies, will reveal its slick new look which promises to be an immersive experience, providing creative and relevant programming specially tailored for African fans. TNT is the culmination of TCM’s move to refresh its brand image and adapt its brand positioning: the channel moved away from its… Read more »
Help Keep Our Girls In School
What do you miss the most about school? Well, Due to poverty or limited access to sanitary towels, a lot of South African girls miss school the most! Mediamark has answered the call of the Nelson Mandela Foundation and partnered with Mimi Women to collect and distribute sanitary towels to various schools around South Africa… Read more »
Cartoon Network & Boomerang lead the pack in Sunday Times Generation Next 2018 Survey
With a sample of more than 12 000 youths around the country, across 74 categories, the survey is considered a leading barometer of what appeals to South Africa’s kids, teens and young adults, and really allows brands to understand where they are at the in the minds of SA’s youth in this highty competitive market…. Read more »
Cartoon Network & Boomerang lead the pack in Sunday Times Generation Next Survey!
Turner’s kids’ channels have achieved best performance yet in 2018’s annual youth brand preference and consumer behaviour survey. [Johannesburg, SA]: South Africa’s youth are becoming more discerning by the day; they know what they like, how they like it and when they like it – according to the Sunday Times Generation Next 2018 Survey…. Read more »
Why the media and marketing industries must move to SEMs
For decades, the media and marketing industry has used LSMs; now the SEM system has been devised. If media and marketers are going to adopt this new socio-economic measurement (SEM) system, they need to understand why they are an improvement on LSMs, says recently appointed head of market intelligence at Mediamark, Itumeleng Lethoko. https://www.mediaupdate.co.za/marketing/143803/why-the-media-and-marketing-industries-must-move-to-sems
Why the social media giants are facing a popular uprising
A fellow digital advertising practitioner recently posted the following: “Facebook – the user pays no cash to use the service. The business requires billions to keep providing the user the service. The business needs to make revenue somehow. The business sells advertising. Your data (browsing DNA) is used to optimise the advertising process and increase… Read more »
Mediamark and Gumtree Media partner to bring powerhouse advertising offering to SA
Online classifieds site Gumtree Media, recently announced as the most trafficked site in SA, according to Effective Measure and Mediamark, specialist media sales solution company across radio, digital, events and TV media channels are teaming up to offer advertisers a unique service. According to Gumtree Media Head of Advertising, Warren Ravinsky, the site is uniquely… Read more »
It’s time to champion women leaders for South African media organisations
By Werner Lindemann, Managing Director at Mediamark South Africa’s media and marketing industry attracts many women, with female employees making up well above 50% of the headcount in most of the country’s leading agencies and publishers. Yet attending a recent agency event for media owner CEOs, I noticed nine out of 10 people in attendance… Read more »
Marketers: ignore Radio at your peril
By Werner Lindemann who is the Managing Director of Mediamark Few things are as nostalgic as the humble radio. It’s been an integral part of the South African fabric of life as well as marketing plans ever since the first commercial radio station, took to the airwaves in 1950. Radio was – and still is… Read more »
What success looks like?
By Cindy Diamond, Sales Director, Mediamark Having grown from a 10 man team in 1997 to a staff complement of over 170 twenty one years later, Mediamark’s winning strategy hasn’t gone unnoticed by other sales teams. Group Sales Director, Cindy Diamond believes there is definitely a level of appeal in the industry for her team… Read more »