MEDIAMARK NEWS

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Off The Beat ‘n Track!

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Off The Beat ‘n Track was a massively successful event Presented by Jacaranda and Tracker on Saturday, 8 April 2017. Close to 5000 people, more than 2000 of which were riders, flocked to Irene, Pretoria for the first ever Off the Beat ‘n Track. We have attached a few of the highlights of the event…. Read more »




Is your brand ready for the 30 hour media day

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The world of media is changing at a rapid pace as consumers’ attention is fragmented across multiple channels and devices. This is not a new trend – people have been talking about it for 15 years or more – but it is accelerating as screen usage on mobile devices takes up more and more of… Read more »




Radio is more important than ever in the mix

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The full year release of the new BRC RAM data will confirm that radio is more important than ever in the mix Lerlynn Latief, Head of Media & Market Intelligence at Mediamark, says the time has come for a reassessment of the value of radio in the marketing mix. The Broadcast Research Council of South… Read more »




Mediamark aims to put the SA media and marketing industry “In the KNOW”

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MEDIAMARK LAUNCHES IN THE KNOW NOW Mediamark has launched a new skills development and knowledge sharing initiative called In the KNOW NOW, with the aim of keeping marketers and media planning professionals at the forefront of the latest industry trends whilst upskilling young media practitioners. “The media industry is going through an era of rapid… Read more »




2017 will be the year of AR, video and mobile commerce By Werner Lindemann, Managing Director at Mediamark

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From fake news shaping world affairs to the planet’s short-lived love affair with the Pokemon Go augmented reality game, 2016 was a turbulent, exciting year for digital media and marketing. Looking ahead to 2017, we can expect to see as much change and innovation in the global and South African ad and media landscapes. Here… Read more »




Werner Lindemann to lead Mediamark’s continued transformation

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Werner Lindemann has taken the post of Managing Director at Mediamark, with the mandate of leading its strategy as provider of integrated marketing solutions for the company’s media partners and advertisers. Lindemann moves to his new role from Kagiso Media, where he has held the position of Group Commercial Director since 2013. He brings a… Read more »




Mediamark’s peek at new BRC RAM data indicates that radio is more pervasive and engaging than ever before

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Mediamark welcomes the first release of the Broadcast Research Council of South Africa’s Radio Audience Measurement (BRC RAM) data on 25 August 2016. “As the commercial representative for a broad range of radio audiences we are optimistic that the new BRC RAM survey will facilitate a better understanding of the real value of radio and… Read more »




Mediamark captures media agencies’ attention with ransom campaign

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Mediamark injected some fun back into agency life with its recent #MMRansom campaign, which aimed to show how some creative thinking can make all the difference in the world when budgets are tight and marketers are under pressure to perform. Employees at Johannesburg and Cape Town media agencies arrived at their offices on 7 June… Read more »




New marketing metrics needed for the age of the customer

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New marketing metrics needed for the age of the customer The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it is falling out of step with the demands of a new era of digital media and empowered customers. That’s the word from… Read more »




Advertiser-funded programming helps brands out in a cluttered TV landscape

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More and more South African brands are turning towards advertiser funded programmes (AFPs) in an effort to differentiate themselves in a saturated media landscape and to forge deeper relationships with their consumers. That’s the word from Zaheera Mahomed, Brand Content Manager for TV at Mediamark, who says that AFPs offer brands an opportunity to develop… Read more »




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