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Why the media and marketing industries must move to SEMs

For decades, the media and marketing industry has used LSMs; now the SEM system has been devised. If media and marketers are going to adopt this new socio-economic measurement (SEM) system, they need to understand why they are an improvement on LSMs, says recently appointed head of market intelligence at Mediamark, Itumeleng Lethoko.   https://www.mediaupdate.co.za/marketing/143803/why-the-media-and-marketing-industries-must-move-to-sems




Why the social media giants are facing a popular uprising

A fellow digital advertising practitioner recently posted the following: “Facebook – the user pays no cash to use the service. The business requires billions to keep providing the user the service. The business needs to make revenue somehow. The business sells advertising. Your data (browsing DNA) is used to optimise the advertising process and increase… Read more »




Mediamark and Gumtree Media partner to bring powerhouse advertising offering to SA

Online classifieds site Gumtree Media, recently announced as the most trafficked site in SA, according to Effective Measure and Mediamark, specialist media sales solution company across radio, digital, events and TV media channels are teaming up to offer advertisers a unique service. According to Gumtree Media Head of Advertising, Warren Ravinsky, the site is uniquely… Read more »




It’s time to champion women leaders for South African media organisations

By Werner Lindemann, Managing Director at Mediamark South Africa’s media and marketing industry attracts many women, with female employees making up well above 50% of the headcount in most of the country’s leading agencies and publishers. Yet attending a recent agency event for media owner CEOs, I noticed nine out of 10 people in attendance… Read more »




Marketers: ignore Radio at your peril

By Werner Lindemann who is the Managing Director of Mediamark Few things are as nostalgic as the humble radio. It’s been an integral part of the South African fabric of life as well as marketing plans ever since the first commercial radio station, took to the airwaves in 1950. Radio was – and still is… Read more »




What success looks like?

By Cindy Diamond, Sales Director, Mediamark Having grown from a 10 man team in 1997 to a staff complement of over 170 twenty one years later, Mediamark’s winning strategy hasn’t gone unnoticed by other sales teams. Group Sales Director, Cindy Diamond believes there is definitely a level of appeal in the industry for her team… Read more »




4 Points to keep you IN THE KNOW NOW with SEM’s

The SEMs (Socio-Economic Measures) reflect the realities of South Africa, which has one of the highest measures of inequality in the world. They meaningfully differentiate how people live, across a spectrum from poverty to affluence. They do not correlate with LSMs; they are a completely new set of measures.                          … Read more »




Marketers: ignore Radio at your peril

Few things are as nostalgic as the humble radio. It’s been an integral part of the South African fabric of life as well as marketing plans ever since the first commercial radio station, took to the airwaves in 1950. Radio was – and still is – a crucial communication medium in small communities, giving citizens… Read more »




TURNER chooses Mediamark as media sales representative for its key TV channels in South Africa

Mediamark is thrilled to announce an exciting new partnership with TURNER in South Africa. This partnership will offer Mediamark clients access to advertising solutions on the iconic, high-quality channels: TCM – Powered by Movies, Cartoon Network and Boomerang. “We are extremely excited to work with TURNER and its prestigious brands” says Werner Lindemann Managing Director… Read more »




Regulatory shifts bring risks and opportunities for brands and media owners

By Werner Lindemann, MD of Mediamark If you work in media, marketing and advertising today, you are probably dedicating much of your time to keeping up to date with how a changing compliance landscape will affect your interactions with consumers. The legislative and regulatory environment has evolved at a rapid pace over the past decade,… Read more »




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